What’s new in Crest version 2?

In this article, we’ll explore what has changed between version 1 and version 2 of Crest, as well as review new functionality and improvements to the application. Strap yourselves in, there’s some great stuff here…

While Crest was never a slouch when it came to its visuals, during the course of its development more and more was added to each page until some of them became quite lengthy. A good example of this was the listing page:

Listing page — Crest V1

In version 2, we concentrated on brightening the interface and using pops of colour to allow users to build a visual muscle memory. This allows at-a-glance insight without having to spend time reviewing each individual statistic.

Content has also been reorganised using a tab system for longer pages. This means less scrolling and quicker access to what you need.

Listing page — Crest V2

Aside from the visual redesign and performance optimisations, the big focus for version 2 of Crest was SEO.

We now score all of your listings as part of the import process, which means we can do some really useful things, such as provide an overview of your SEO across your whole shop, or even multiple shops if you have them.

Shop dashboard with listings grouped by SEO

These SEO ratings now feature prominently when browsing through your listings. You can also filter listings by SEO group e.g. show only listings with poor SEO scores, as well as order your listings by score (asc or desc).

Browsing listings in Crest V2

A big change in version 2, is that the marketing report has been removed. Instead, you will now find its SEO functionality integrated directly on the listing’s page under a dedicated “SEO Analysis” tab.

This makes much more sense, as you may well need to review other pieces of information about the listing when working on your SEO.

SEO Analysis for a listing

You will also find that each section of listing’s SEO is contained within its own sub-tab. The tab headings will indicate the number of SEO “issues”, while within each tab you will also find the current overall SEO score for the listing.

Version 1 came with real-time updates (recommendations and suggestions) based on the content you had specified in the text boxes. Version 2 includes the same real-time functionality, but also adds the tab headings and overall SEO score into the mix as well.

This means that changes made to the content of the text boxes will adjust the number of issues shown in the tab headings, as well as update the overall SEO score in real time. This makes it even easier to get your listing to a high grade.

We’ve also added a bunch of additional SEO checks, such as determining the overall sentiment of your content. We now have over 30 individual checks.

Finally, we’ve added colour coding to individual words, which will allow you to quickly identify re-used keywords, duplicates and singular & plural forms.

One of the most requested features has been added to Crest in version 2 and we’ve done it in a way that makes it simple and easy to use. We spent a lot of time working out exactly what should be here and what shouldn’t be.

A lot of tools out there flood you with stats about keywords in an effort to convince you of the tool’s value. Unfortunately, in a lot of cases, the data you get back is either of limited use (Google click-through-rates), or downright confusing unless you happen to already be an SEO expert.

Crest takes a much simpler approach by focusing on the statistics about keywords that are actually likely to influence your decision about whether to use them. Here’s what we focus on:

  1. Competition levels (how many listings are using the keyword)
  2. Likes and views (how many for the top 100 listings using the keyword)
  3. Some averages for comparison (e.g. price and shipping time).
Keyword analysis tool

Beyond that, Crest will identify which of your listings use the keyword in your title, description or tags. Usually, a smaller number is better, because it means your listings have a wider “range” of keywords and can reach more buyers.

Finally, Crest also includes a “similar” tab, which will present you with a list of alternative keywords. These keywords include the most vital statistics such as competition, likes and views, but they can be clicked on to review more detail.

Similar keywords tool

Each keyword is also colour-coded, so you can see at-a-glance how popular it (how many listings use it). A red keyword indicates a high level of saturation, while green indicates lower usage.

Generally, a carefully chosen mix of the two is often a good bet.

You’ll also find that Crest has received some significant improvements in the area of performance. Optimisations for graphs and the database queries needed to populate them have seen the biggest gains. In some cases, pages which took between 4–6 seconds to load, now load in less than half a second.

Best of all, Crest’s pricing remains the same!

Everything in version 2 is available to existing customers at no extra charge, while new customers can sign up for the same low price of $12.99.

Version 2 is live, so check it out! Don’t have an account yet? Now’s an excellent time to sign up for one. Just head over to https://getcrest.app to get started.

Thanks for reading.

Software developer. Most of the time, I’m working with PHP, Laravel, Vue and TailwindCSS.